Limited Release?

Are limited collections really limited?

-The reality is no, there really is no such thing as limited release. Most factories in low cost labor countries such as China and Vietnam have thousands of left over pairs from popular and exclusive releases. Big brands are extremely good at marketing their products to induce the scarcity of brand collaborations as rare and limited.

The reality is, they condone the reselling culture to mark their brands as luxury and that only a privileged few can have. When was the last time you went into an Adidas store and was able to purchase a Yeezy at retail cost? Most likely, never. They do not spend on advertisements as there is no need to. 

Do you know who advertises for them?